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Budget Planning Tool
The amount of money your customers pay
The amount of money you pay to buy or make a product
This is the total number of people that are within your targeting and reach
The percentage of the market size that are your customers
The CPA is equal to the average amount of money you spend to acquire a new customer or sale.
All monthly expenditures like office rent, certain utilities (like internet or phone plans), storage, website hosting, and payroll costs.
The margin is equal to the product price minus the product cost
The amount of units sold
How much money you can spend on ads to make your target sales
The revenue is equal to the product prices multiplied by the number of sales
Total margin is the difference between revenue and cost of goods sold (COGS)
All monthly expenditures including your ad budget
The profit is equal to the revenue minus the sum of all expenses(including COGS) per unit of time
Break Even Point is when the number of sales you will have to make each month get out of the red and achieve exactly $0 in profit
Your marketing budget should be between 10% and 90% of your total revenue.
Your marketing budget should be between 10% and 90% of your total expenses.
Your target CPA should be between 10% and 90% of your product price
ROI is equal to the profit divided by the investment. This value should be positive.