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Marketing & Advertising

Insights on modern marketing and advertising — from strategy and experimentation to performance, attribution, and AI-powered optimization.

We explore how businesses combine data, creativity, and AI to build scalable marketing systems that actually drive results.

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Marketing & Advertising

Feb 20 6 min read | Marketing & Advertising

Effective Ways to Correct a Failing Marketing Strategy

Jun 9 5 min read | Marketing & Advertising

The Post COVID World & the Shift in Customers’ Behaviors

May 12 4 min read | Marketing & Advertising

You Can’t Compete on Price, Location, or Same-Day Delivery

Mar 22 12 min read | Marketing & Advertising

How to create marketing persona – a step by step guide

Mar 8 12 min read | Marketing & Advertising

The 3 “Whys” Customers Buy from You and How It Can Help Your Business

Dec 5 4 min read | Marketing & Advertising

Traditional Segmentation Is Dead. How To Market In The Age Of Controversy

Dec 3 3 min read | Marketing & Advertising

Growth Marketing Hack: Do a Hyper-Targeted Geo Product Rollout to Look Bigger Than You Are

Nov 19 2 min read | Marketing & Advertising

Online Gifting Is Critical to Your eCommerce Success This Holiday Season