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Online Gifting Is Critical to Your eCommerce Success This Holiday Season

One underrated eCommerce marketing technique with a lot of potentials is gift sales. Gift sales are the purchases a shopper makes, intending to give them to another person.

The holiday season is a time for giving gifts to friends, family, and coworkers. While physical distancing measures may keep people from celebrating in person, ecommerce can help bridge the gap.

You can make this easier for your customers by offering:

  • Gift-wrapping services
  • Personalized cards and messages
  • The option to select a target delivery date for the gift to arrive

I will never get tired of repeating that creating the best possible customer experience will make you win this holiday season and in the long run.

Brick and mortar retailers get it.

The best of them carefully create a service environment designed to delight their customers by offering them exactly what they need. Many brick-and-mortar shops typically provide gift wrap, gift receipts, and sometimes even small gift cards.

Online retailers who offer comparable services are more likely to attract gift-givers.

The best part?

Gift-giving can potentially bring two new shoppers to your site: the gift giver, who might have found your store through Google or social media, and the gift recipient, who might visit your site for follow-up purchases after receiving the gift.

What’s more, it’s not only during the Christmas shopping season when you can take advantage of the gift service and get a staggering slice of the $449 billion-gift giving sales. The truth is that you can boost your sales throughout the entire year – birthdays, anniversaries – basically every calendar holiday (like Father’s Day, Teacher Appreciation Week, Valentine’s Day, etc.) that fits your demographic.

And one last thing.

Once you prepare your ecommerce technically for the gift sales, you should think about some creative ideas to market your gift service. Discount codes tied to the holiday can increase the sense of shopping urgency for the consumer.

If you want to get these gift sales up and running as quickly as possible, you can reach us at info@airdesigns.us and we will make sure that everything is set just in time for the holiday season.

Elena Velikova

Elena Velikova

Co-founder & CEO

Marketing2 min read

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