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Search engine optimization (SEO) for eCommerce websites plays a vital role in creating a strong online presence, attracting customers, and boosting sales. Unfortunately, many eCommerce store owners are unable to optimize their sites properly. They spend months or even years...
E-commerce has been on an upward trend since 2014. Long before lockdowns and quarantines charged up the online shopping industry, people have been purchasing a wide variety of products from the comfort of their homes and offices. From electronics and...
Ben Garry, content specialist at Impression, explains how ecommerce sites can use keyword research to ensure their pages rank as well as possible. Keyword research is essential for ecommerce sites because it tells you what your customers are searching for....
Starting an ecommerce store? This checklist will help you plan every detail. As a long-time web marketer and UX designer (since 2000 – that’s like 100 internet years!), I’m a bit of a stickler for things that impact any digital...
Ecommerce websites come in all shapes, sizes, and — of course — prices. And the price question tends to pop up way too early in the conversation before we as an agency have even had the chance to discuss the...
COVID-19 is permanently reshaping e-commerce as we know it, separating winners from the rest. Even before the fallout from COVID-19, when the economy was humming, many retailers were struggling with changing shopper preferences and habits as well as with cutthroat...