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Lucky Bansko SPA & Relax

Full-service luxury staying

Lucky Bansko SPA & Relax

Lucky Bansko SPA & Relax is among the best hotels in Bansko and Top 10 hotels in Bulgaria.

The Challenge

The team at Lucky Bansko came to us because their website was outdated and had grown to a point where the amount of information presented overwhelmed users. They had been struggling with converting visitors at the rate they needed to. Lucky Bansko SPA & Relax had quickly outgrown their website. Multiple tack-ons and fixes left the website looking inconsistent, and more importantly, was leaving room for conversions to dip.

Our Goal

To create a quick and easy way for hotel guests to find the most relevant product offering, turn those product offerings into robust, multi-media hubs of information and eventually make them book a stay.

The Solution

We helped Lucky Bansko assess key areas of the website with a conversion focused mind-set. We set out to transform the whole website and fully revamped the online booking system they had in place to accommodate multiple special offers, services and packages the hotel uses to personalize their offerings.

Seeking flexibility in an online booking system

As a five-star hotel with a spa center, three restaurants, and several activity programs, the team at Lucky Bansko was looking for a really flexible booking system that could offer not only rooms but also different packages, add-ons services, promotions, etc. Our team of UX designers and developers made a robust system that could accommodate even an extremely complex marketing offering with many discounts and add-ons customizations.


The newly modern identity embraces the essence of lifestyle hospitality with fresh details that evoke the indulgence of full-service luxury staying/vacations. Through content strategy and user persona development, the AirDesigns team ensures the ideal user journey and higher rate of conversion. We helped Lucky Bansko increase conversions, average order value, and total sales with an excellent user experience.


Digital Strategy, UI/UX Design, Front & Back-end Development, Online Booking Management System, Conversion Rate Optimization