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The year 2020 witnessed a pandemic crisis that disrupted the global economies and business models in unimaginable ways. To term the year as a rollercoaster ride would be an understatement – the pandemonium adversely impacted not only the health sector...
Improving the user experience on your website is probably the most reliable way to improve its SEO and make it more resilient to change. You see, with every update, Google is trying to make their algorithm more user-friendly. As a...
The Google “Core Web Vitals” update may be the most important ranking factor of 2021 WordPress site owners are dropping Elementor, WPBakery, and Divi as they fail to pass the speed test Slow page builders are in trouble as customers...
As part of Google’s page experience update, the Core Web Vitals are a new set of performance metrics set to be rolled out in May 2021. With this date fast approaching, it’s high time to investigate and improve these metrics...
The digital world post the turbulent waters of 2020 seems to evolve and the content marketing trends for the year 2021 have begun to shape as marketers have started to brainstorm and prepare for the year 2021. The focus of...
Despite all the uncertainty what the future holds, there is no doubt about one thing: it will be digital. The COVID-19 crisis significantly accelerates the shift to digital and fundamentally shake up the business landscape. The global pandemic catalyzed all...
Nowadays, it becomes less convenient to search for information on Google by typing the inquiries with your fingers. You can drive the car or your hands might be busy with something else. Therefore, Google has given us a helping hand...
We caught up with Momchil Petrushkov, Corporate Digital Marketing Manager at Zetes, to find out how the speed optimization of their website (implemented together with AirDesigns) helped them overtake their competitors during the Covid-19 pandemic. Tell us a few words...
Search engine optimization (SEO) for eCommerce websites plays a vital role in creating a strong online presence, attracting customers, and boosting sales. Unfortunately, many eCommerce store owners are unable to optimize their sites properly. They spend months or even years...
E-commerce has been on an upward trend since 2014. Long before lockdowns and quarantines charged up the online shopping industry, people have been purchasing a wide variety of products from the comfort of their homes and offices. From electronics and...