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To run a healthy business with revenue streams coming in constantly is a massive undertaking. There are many things to consider: innovative business model, market domination strategy, culture, unique selling proposition, people, customer relationships, supplier expectations, overhaul infrastructure. The list...
A website is a big investment – both in terms of time and money – and for it to make good business sense, it needs to be backed with a strong strategic foundation that’s directly tied to your business goals...
Today, I will share our story on what triggered a complete rethinking of our service business, AirDesigns, the challenges and opportunities of developing an industry-dominating strategy, the exact steps we took, and how we ended up achieving 67% year on...
“We hired this great web design agency to redesign our website completely, and it looks great, but it’s not performing well, and now we’re losing customers and money.” “After the redesign, our website has many technical issues, and our in-house...
Undoubtedly, Covid-19 has had a massive impact on every aspect of our lives. Unfortunately, it continues to do so. The most distinguished change has been in our shopping behavior. More people are getting used to shopping online as the only...
Livestream shopping is one of the hottest trends that emerged from the 2020 pandemic, and obviously, it’s here to stay. Like many things, it’s not a new concept. HSN invented live video shopping on TV about 40 years ago. In...
The COVID-19 has disrupted the business fraternity across the globe. The changes in the customers’ expectations have been aroused due to the increase in the surfing habit of the customers and the change in their lifestyles seeking more security and...
As Simon Sinek says: business is an infinite game. You can’t win because there is no end. The infinite game is played to continue the play (or continue staying in business). You can’t stay in the game with “Once and...
The year 2020 witnessed a pandemic crisis that disrupted the global economies and business models in unimaginable ways. To term the year as a rollercoaster ride would be an understatement – the pandemonium adversely impacted not only the health sector...
Improving the user experience on your website is probably the most reliable way to improve its SEO and make it more resilient to change. You see, with every update, Google is trying to make their algorithm more user-friendly. As a...