Seems like a strange thing to worry about, right? And many business owners do not consider it as important.
But the speed of your site affects every metric you care about.
Bounce rate. Search ranking. Conversion. Page views. Customer satisfaction. Even revenue
Customer (user) experience :
If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitors are immediately happy.
It’s pure psychology. We consider fast websites to be professional and reliable. We relate speed to efficiency, trust, and confidence.
You don’t get a second chance when it comes to user experience. Nearly 80% of your potential audience aren’t coming back. And we all know that repeat business is a key metric to success.
79% of online shoppers who are “dissatisfied” with a website’s performance are less likely to buy from that site again.
When we’re on the move, we tend to be even less patient. We want answers fast!
Are you ready to lose your hard won customers to your competitors, just because your website isn’t optimised for speed and performance?
Slow websites kill conversions (and revenue)
40% of people will abandon your site if it takes longer than 3 seconds to load.
Now, let’s say 100,000 people visit your site every month. If your website loads for more than 4 seconds, you could lose 40,000 potential customers.
If slow load speeds are driving people away, then it’s driving your sales away. This isn’t just speculation either. Some of the biggest companies on the planet have tested this out.
Amazon did tests that showed they would lose $1.6 BILLION every year if they slowed down by just one second.
And Amazon are an established, recognisable company. If customers won’t wait just one extra second for Amazon, what are the chances for rest of us?
Website speed affects your Google rank
That’s no brainer, I know. But organic traffic is still the best traffic you can get. With some work and well optimised website, your pages will gradually move ahead in the search results.
When it comes to Google, they have a self-confessed love of speed.
“We’re striving to make the whole web fast”
They’re on a mission to make the internet super speedy, easily accessible, and useful. So far, they’re doing a pretty good job.
However, delivering fast web experiences is not a simple matter. That much is clear.
A slow-loading website can impact SEO, conversion rates and revenue – but it needn’t be that way. In the past few weeks, we worked with companies like LuckyBansko, Pulsio, and Zetes to improve their website performance. Set a quick call with us to see how what we can do for your website.