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Top WordPress Plugins for 2021 – Best Essentials for Marketers

WordPress is undoubtedly the most popular content management system globally and clearly dominates the World Wide Web. WordPress is often the choice for businesses to develop their real estates on the virtual landscape with easy to use and understand features.

Ever since its development and public release in 2003, this application programming interface has a thriving community that looks after their own. Within a span of over 17 years, nothing has come close to challenge its remarkable capacity to grow and improve to this day.

According to a recent study by WPBeginner, WordPress supports nearly 27% of all websites around the world and has a 76.4% share in the global Content Management Software market.

By 2016, WordPress plugin downloads had already crossed over 1.48 billion downloads, and it has also been used by governments across the world, including the US Federal and State government websites. With over 50,000 free plugins, this open-source and free CMS is in a league of its own.

In light of this information, let’s take a quick look at some of the best plugins that can help marketers realize the results of their endeavors.  

1.   Elementor

Amanda Jerelyn

Amanda Jerelyn

Amanda Jerelyn currently works as a Digital Marketer at Dissertation Assistance. This is where higher education students can acquire professional assistance from industry experts. During her free time, she likes to draw graffiti and absolutely loves decorating homes with her own unique style of wall art.

Wordpress7 min read

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Rated as the top choice when it comes to free WordPress website builders, Elementor has over 5 million active users and offers a complete design platform that offers pixel-perfect results. The plugin provides you with a 100% clean code to materialize your vision and create a truly stunning design for your very own custom-made website.

Related article: Is WordPress Maintenance Service Worth the Money?

This simple and powerful tool helps you deliver faster, powerful websites and allows you to control every aspect of your web design workflow from one place. With Elementor, you can integrate your favorite marketing tools to generate more traffic, discover new leads, and boost your conversions. 

2.     Jetpack

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For essential security and augmenting the WordPress website’s performance, Jetpack offers you the incredible site management with tremendous security detail for your website. Jetpack provides you with free basic protection, guarding against brute-force attacks, and unauthorized logins. Premium plans, on the other hand, delivers automated fixes and expanded backups.

Other features include automatic threat resolution, code scanning, downtime monitoring, malware scanning, secure login with optional two-factor login, spam filtering, and website backup, to name a few.

The plugin also comes with advanced site stats and analytics for a better understanding of your audience as well as powerful and intuitive customization tools to match your brand and its niche market perfectly. 

3.   UpdraftPlus

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The world’s most trusted and leading backup plugin for WordPress based websites that require restorations or migration, UpdraftPlus supports over a million WordPress websites. UpdraftPlus is undoubtedly the most popular and the world’s highest-ranking scheduled backup plugin with more than two million currently-active installs.

Websites are hefty investments that no business in their right mind would like to put them in risk. UpdraftPlus is the right choice as no one can prepare for the unlikely event of being hacked or any other unforeseeable circumstance.

Related article: Is WordPress Maintenance Service Worth the Money?

This is why you need a reliable backup plugin that consistently works across a vast range of WordPress deployments.   

4.   W3 Total Cache

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If you are looking for ways to improve your website’s SEO while improving the user experience at the same time, then W3TC is a fine choice. It helps you reduce loading times through CDN (content delivery network), but it also helps increase website performance by optimizing your WordPress website.

Even HostGator recommends the plugin due to its caching abilities such as Browser Cache, Database Cache, Object Cache, and Page Cache, to name a few. The plugin also follows the latest best practices and provides the only web host, agnostic WPO (web performance optimization) framework for WordPress that is trusted by millions of publishers worldwide.

5.   WooCommerce

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Start selling online with a fully customizable e-commerce platform built for WordPress websites specifically designed to cater from small to large online merchants. Popular for its simplicity and ease of use, WooCommerce is a free base product that provides configurable shipping options, secure payments, and various out of the box options to keep you occupied for a lifetime of learning and self-improvements.

Moreover, with official extensions, you can add new features and extended functionalities for your online store. From startups to established brands, millions of trusted agencies and store owners rely on WooCommerce to deliver outstanding performance and accomplish their goals and objectives.

Its greatest value is indeed the broad range of extensibility that it offers to the point that you can fine-tune and tailor your website to your store’s most niche feature.    

6.   Wordfence Security

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Attacks and malware can undoubtedly bring any business to the point of non-existence, however with Wordfence Security plugin for your WordPress website, and you get free enterprise-class protection.

For marketers, security is an important aspect since there is a lot of volatile and sensitive information that they deal with, including customer information and personal data. In the wrong hands, it can bring any business to a standstill.

With Wordfence, you achieve endpoint firewall and malware protection that is built from the ground up to protect your website. Furthermore, it leverages user identity information in over 85% of its firewall rules, which cloud-based firewalls simply cannot compete against especially considering that it doesn’t require breaking end-to-end encryptions that cloud-based solutions utilize.   

7.   WP Forms

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Contacting your prospects and gathering information from them is a viable tactic for marketers to understand their audiences further. WPForms offers the best WordPress forms plugin that is trusted by over 3 million users to create powerful forms within minutes through a simple and easy to use form builder integrated with drag and drop features.

As such, WPForms delivers a 100% responsive contact form solution that creates aesthetically pleasing features for your contact forms, feedback forms, payment forms, subscription forms, and various other types within minutes.

WPFroms also offers you a range of free templates to get started in making your custom-designed forms that incorporate smart conditional logic that look great and stay responsive on numerous devices, including smartphones, tablets, and desktop computers.

8.   WP-Optimize

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Clean your database, compress your images, and cache your website with a revolutionary and all-in-one WordPress performance plugin. WP-Optimize is a useful tool that offers everything you need to keep your website running fast and thoroughly optimized, along with the ability to synchronize and minify CSS and JavaScript.

Through WP-Optimize, you can clean and clear out all of the unnecessary data and retrieve space lost to data fragmentation.

Plus, you can also remove thousands of spam and un-approved comments with a single click, and with the premium edition, you can this plugin’s capacity to even further heights.

However, for marketers, the lazy loading is an added feature that enables the loading of only those images and part of the webpage when it is visible to the user allowing for quick viewing.     

9.   WP-Smush

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An award-winning image optimizer, Smush has been benchmarked and tested as the number one for quality and speed along with back-to-back image optimization and compression plugin for WordPress. With Smush, you can quickly and easily detect incorrect image sizes that slow down your website and hence deteriorate your user experiences.

Furthermore, you can also asynchronously auto-smush your attachments for super-fast compression whenever you upload an image. Smush enables processing for all of your files, including GIF, JPEG, and PNG files, for optimum results. There is no doubt that image optimization is the easiest way to make your site load faster, and with Smush by your side, you can compress images without any visible drop in quality.

Amanda Jerelyn

Amanda Jerelyn

Amanda Jerelyn currently works as a Digital Marketer at Dissertation Assistance. This is where higher education students can acquire professional assistance from industry experts. During her free time, she likes to draw graffiti and absolutely loves decorating homes with her own unique style of wall art.

Wordpress7 min read

Have a question?

Contact Amanda